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Beauty Bay have bought back their own brand makeup! It's extremely exciting that our favourite retailer now has their own in house brand. Colour Theory is created by the beauty obsessed for the beauty obsessed featuring products which are high quality and affordable.
Colour Theory's debut release is 3 eyeshadow palettes each containing 42 shades. The shade selection is split into 7 'looks' and take inspiration from a 'colour by numbers' approach to application. This makes it ultra simple to create striking looks whether your a complete novice or total pro.
I have managed to get my hands on all 3 of the palettes but I thought I'd start off with sharing the first palette in the line and which also happens to be my favourite.
Colour Theory Origin Palette outer packaging
Beauty Bay Colour Theory Origin Eyeshadow Palette Features
Contains 42 shades
6 step-by-step looks and endless mix-and-match possibilities
Shade ranges from warm nudes and neutral shades with pop of rose gold and pink
Features matte, metallic and colour-changing duochrome finishes
Ultra-buttery texture
Next-level pigment payoff with minimal fallout
Vegan friendly
PETA certified
Money back guarantee
Available HERE for £25
Colour Theory Origin Palette Review and Swatches
Colour Theory Origin Palette Review and Swatches
The first thing that strikes you about the palette is the packaging. It is stunning! It also feels weighty and amazing quality for the price point. The fact that it is set out in complete looks ready for you is a winning format. Its easy and perfectly effective. You don't even need to think which is a perfect time saver. It may even inspire you to create your own looks by mixing and matching. This format is perfect for beginners as it gives a great idea of colours which complement each other and the order of application. Although with makeup we all know there are no strict rules! At first I think everyone likes guidance whilst your increasing in confidence and ability.
The shadows themselves are soft, buttery and very buildable. They can be blended with little effort and have good staying power (I always apply over concealer). There really is very little fall out. This does increase with the softer duochrome shadows but it's not an issue.
Beauty Bay Colour Theory Origin Eyeshadow Palette Swatches
Colour Theory Origin Palette Swatches
Colour Theory Origin Palette Swatches
Colour Theory Origin Palette Swatches
Colour Theory Origin Palette Swatches
Overall, Beauty Bay have done an immense job creating these palettes. They offer extreme value for money with the amount of product and quality overall. At £25 it works out at just £1.68 per shadow. If your into your warm neutrals or just looking for the ultimate autumn palette it'll be one for you. My personal favourite 'looks' set out are looks 4 and 6.
Beauty Bay are struggling to keep these in stock so if you'd like to add it to your collection and try it out for yourself be quick off the mark.
The Colour Theory Origin palette is available HERE for £25.
Will you be trying this out?
Disclaimer: Products featured in this post are PR samples sent to me complimentary. Some links contained in this post may be affiliate which means that I receive a small commission from any purchase made at no extra cost to you. This helps support and run FYI Beauty.